by Mykhailo Artem Lav | Mar 21, 2026 | Design, History
Understanding what is modal vs cotton exposes a startling truth: micromodal is twice as soft and 50% more water-absorbent than cotton 29 30. We’ve spent decades accepting cotton’s structural failures because it was cheap to manufacture. Cotton pills and...
by Mykhailo Artem Lav | Mar 12, 2026 | Culture, History
British film theorist Laura Mulvey introduced the male gaze concept in 1975 16 17. She analyzed how cinema objectified women through a masculine lens. Fifty years later, pop culture flipped that script 18. The male gaze theory gets into how visual media frames bodies...
by Mykhailo Artem Lav | Mar 2, 2026 | Culture, Design, History
Brief underwear made its debut on January 19, 1935, when Coopers, Inc. launched the revolutionary Jockey Y-front at Marshall Field’s department store in Chicago 24 25. Within three months, 30,000 pairs flew off the shelves 25 26. What started as a simple...
by Mykhailo Artem Lav | Mar 2, 2026 | Design, History
I never thought I’d see the day when tighty whities would be fashionable again. But here we are in 2026 watching the classic white brief make its return. What are tighty whities exactly? They’re the traditional snug-fitting white briefs that dominated...
